27. Evaluation against the Brief

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Evaluation against the brief
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As discussed earlier a specification is a list of goals that the final design must achieve. Specifications are an important part of designing because they provide a check list against which you can review your ideas as you are working. They also give you something against which to evaluate your ideas and your finished product against. An evaluation is something that you constantly carry out throughout the design process and you will produce a final summative evaluation were you compare your final product to your original design specification. Below is a list of evaluation activities you can carry out throughout your project and guidance on how to carry out a summative evaluation.

As you have researched and developed your ideas and prototypes you have been constantly evaluating your work as you have gone along without even knowing it. When you were sketching ideas, building CAD and card prototypes, you automatically evaluated the success and failure of your ideas and were able to see which ideas needed improving or modifying. This is known as on-going evaluation.

Evaluations highlight weaknesses in your ideas and in doing so provide inspiration to improve your designs. This can be in the form of: A summary of research, simple annotation or labels at the side of your design ideas, notes, star diagrams rating your ideas against the ACCESS FM specification criteria you have written, consumer evaluations and how you would mass produce your product..

Manufacturing in quantity evaluation

This shows the details the individual components of the product and researches the best and most cost efficient way to mass produce these parts should the product be bought by a large retailer for batch, mass or continuous production.

This details numerous production methods that have been researched using the Internet and specialist websites and identifies the best manufacturing method for that product.

Analysis of design ideas evaluation:

Students must choose an idea to develop into a final solution.

They must make a key decision at this stage in order to save time and effort. It is pointless to develop several ideas when choosing the best and most suitable idea would save time and cost.

There are several methods of analysing ideas, gathering potential target markets opinions, producing a table that analyses each idea against the ACCESS FM specification, annotation at the side of your drawings or ACCESS FM star diagrams.

Analysis of design ideas evaluation:

Students must choose an idea to develop into a final solution.

They must make a key decision at this stage in order to save time and effort. It is pointless to develop several ideas when choosing the best and most suitable idea would save time and cost.

There are several methods of analysing ideas, gathering potential target markets opinions, producing a table that analyses each idea against the ACCESS FM specification, annotation at the side of your drawings or ACCESS FM star diagrams.

Analysis of design ideas evaluation:

Students must choose an idea to develop into a final solution.

They must make a key decision at this stage in order to save time and effort. It is pointless to develop several ideas when choosing the best and most suitable idea would save time and cost.

There are several methods of analysing ideas, gathering potential target markets opinions, producing a table that analyses each idea against the ACCESS FM specification, annotation at the side of your drawings or ACCESS FM star diagrams.

Analysis of design ideas evaluation:

Students must choose an idea to develop into a final solution.

They must make a key decision at this stage in order to save time and effort. It is pointless to develop several ideas when choosing the best and most suitable idea would save time and cost.

There are several methods of analysing ideas, gathering potential target markets opinions, producing a table that analyses each idea against the ACCESS FM specification, annotation at the side of your drawings or ACCESS FM star diagrams.

Analysis of design ideas evaluation:

Students must choose an idea to develop into a final solution.

They must make a key decision at this stage in order to save time and effort. It is pointless to develop several ideas when choosing the best and most suitable idea would save time and cost.

There are several methods of analysing ideas, gathering potential target markets opinions, producing a table that analyses each idea against the ACCESS FM specification, annotation at the side of your drawings or ACCESS FM star diagrams.

Analysis of design ideas evaluation:

Students must choose an idea to develop into a final solution.

They must make a key decision at this stage in order to save time and effort. It is pointless to develop several ideas when choosing the best and most suitable idea would save time and cost.

There are several methods of analysing ideas, gathering potential target markets opinions, producing a table that analyses each idea against the ACCESS FM specification, annotation at the side of your drawings or ACCESS FM star diagrams.

Analysis of design ideas evaluation:

Students must choose an idea to develop into a final solution.

They must make a key decision at this stage in order to save time and effort. It is pointless to develop several ideas when choosing the best and most suitable idea would save time and cost.

There are several methods of analysing ideas, gathering potential target markets opinions, producing a table that analyses each idea against the ACCESS FM specification, annotation at the side of your drawings or ACCESS FM star diagrams.

Development timeline evaluation:

As the students choose an idea to develop they ask a question of what could be improved for each aspect of ACCESS FM for their chosen idea.

They then develop this part of their design into a suitable solution, hopefully improving their product in the process.

Students by choose to cover one area of ACCESS FM several times for example exploring function and developing their product so that it is multi-functional, modular, flat-packed etc.

Hopefully by the end they will have developed the best product that is fully justified and meets the design brief and specification.

Development timeline evaluation:

As the students choose an idea to develop they ask a question of what could be improved for each aspect of ACCESS FM for their chosen idea.

They then develop this part of their design into a suitable solution, hopefully improving their product in the process.

Students by choose to cover one area of ACCESS FM several times for example exploring function and developing their product so that it is multi-functional, modular, flat-packed etc.

Hopefully by the end they will have developed the best product that is fully justified and meets the design brief and specification.

Polls apart consumer evaluation:

Consumers mark off where you would place themselves on the scale.

This is a very effective way of asking potential consumers about all aspects of ACCESS FM regarding your product.

It allows the consumer to voice how strongly they feel about something.

On one end you have a statement and on the other you have an opposite statement.

People are asked to mark off where on the line they place themselves and are asked to comment why they have placed themselves there.

AS Evaluation, Reflecting and Decision Making

Marks

A thorough, critical and objective on-going evaluation which is related to the specification and includes reflective comments.

Use of a variety of appropriate evaluation methods and user trials resulting in a number of suggestions for possible improvements / further design activity.

Objective comment is sought from those with commercial or specialist knowledge and critically analysed.

Summative well-written reflective evaluation which makes detailed reference to the specification and the performance criteria.

9-10 Marks

AS Assessment Criteria:

A2 Assessment Criteria:

A2 Evaluation, Reflecting and Decision Making

Marks

A thorough, critical and objective on-going evaluation which is related to the specification and includes reflective comments.

Use of a variety of appropriate evaluation methods and user trials resulting in a number of suggestions for possible improvements / further design activity.

Objective comment is sought from those with commercial or specialist knowledge and critically analysed.

Summative well-written reflective evaluation which makes detailed reference to the specification and the performance criteria.

12-15 Marks

Extension Task:

Starter Activity:

Lesson Objectives:

You should be able to test and evaluate your designs and final product throughout the design process against the design brief and specification.

You should be able to constructively criticise your designs and offer alternative suggestions to improve on quality and outcome of their final product

You should be able to gather potential clients opinions that should then inform future modifications.

You should be able to offer an insight on how the product could be commercially produced.

A help ACCESS FM specification sheet is shown below. This shows how to complete the evaluation if you need help and guidance. It can be downloaded and printed via the printer icon.