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Copy the two pictorial words
shown below, brush and
shuttle onto a scrap piece
of paper.
- Start by drawing a light,
accurate outline…
- Once you have the letters in
place rub out the outline.
- When you have finished, have a go at the following words. SHARK, BRIDGE, PHONE.
GUITAR or choose your own.
Nike Logo Design - A Brief History
The company ‘Nike’ takes its name from the Greek goddess of
victory, Nike. The goddess was an inspiration to Greek
warriors. The Nike swoosh logo is inspired by the shape of the wing of the Greek
goddess of Victory, Nike.
The Nike logo was designed by Carolyn Davidson in
1971. The companies co-founder, Phil Knight
approached Davidson in 1971 to craft the logo.
Though Davidson came out with several concepts, in
the end, Knight chose the “Swoosh” as Nike’s logo.
Davidson was paid just $35 ($2 per hour) for creating
the ‘Swoosh’ logo that later went on to become one of
the world’s most recognizable icons. Swoosh referred
to the fibers that the Nike shoes used that time. The
Nike swoosh logo made its first public appearance on
the shoes in the spring of 1972.
The Swoosh is a sound that we hear when something zips past quickly by our side.
This word stands for fast sound, speed, and motion. This is the reason that the logo is
in a shape that shows an arch of movement.
Design 3 possible logos for your brand, think about the inspiration behind the design…
Consider the following: (hover over the box for a hint)
- Use of colour (mood) – Amount of colour
- Use of an image if appropriate
- Use of text
- Style of text
