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TOP TIPS for producing your design portfolio.

TOP TIPS

Try

TRY to follow a theme throughout the whole portfolio

Time

Take your time on EVERY page, there is no rush. You shouldn’t have to spend more than an hour per page.

Opt

If you have messy handwriting, you can opt to print pages and stick them in

(font no larger than 12). Don’t copy and paste information, it’s obvious and not worth any marks

Add

Add your own creative flair to the portfolio

Do Not

Use the examples to help you, but DO NOT copy. These are to help your remote learning. This is work you will be assessed on

Annotate

Ensure you have a notes around your sketches and design ideas to explain your thinking

Size

Keep your handwriting, neat and a relevant size. Do not increase the size to fill space. All text on a PC should be size 12.

Tinker Hatfield is one of the world’s most legendary sneaker designers, and currently Nike’s Vice President for Design and Special Projects.

He designed the Air Jordan 3 through 15 before taking a break from the line, and then coming back to design the Air Jordan XX, XXIII, XXV, and XXIX. His other landmark Nike designs include the Air Max 1, Air Max 90, Air Trainer, and Air MAG.


Born and raised in Oregon, Hatfield is one of Nike’s most famous designers, and has worked for the company since 1981. His inspirations always brought Nike’s Jordan and Air models to elevated heights, pushing the boundaries of technology and contemporary sneaker design.


His relationship with Michael Jordan is one of the most intimate and unique between athlete and designer, and changed how athletes interacted and influenced sneaker design on the whole. Without Hatfield and his game-changing designs, Nike would likely be a very different company today.


Watch the videos below…

TASK ONE

All work must be produced in the A4 design portfolio provided. It must be kept neat and tidy. Avoid folding it and place it in a file or folder to keep it save and in good condition. Presentation is key to good marks. Look at the helpful tips below to completing a successful design portfolio..

TASK THREE

Produce a mood board or a range of observational drawings of

●
 Your favourite trainer designs
●
 Logo designs

This is an effective method of collecting useful information quickly. It allows you to gain an understanding of your design projects main characteristics. The page has been split into two for both tasks.
Try and produce 15 drawings or images for each task…….

TASK FOUR

TASK TWO

Write down the design task in your own words. Try and think of some unique (innovative) things you will include in your designs to give your trainer a competitive edge (hover over the context area of the page below for an example).
In the conclusion box, Write down what you think makes a good logo or brand.

Consider the following: (hover over the box for a hint)
•
Use of colour (mood) – Amount of colour
•
Use of an image if appropriate
•
Use of text
•
Style of text

Exemplar Work