GCSE
A LEVEL

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M.Kenny
GCSE
A LEVEL
ABOUT

Copy the two pictorial words

shown below, brush and

shuttle onto a scrap piece

of paper.  


  accurate outline…



  place rub out the outline.



TASK ONE

Nike Logo Design - A Brief History

The company ‘Nike’ takes its name from the Greek goddess of

victory, Nike. The goddess was an inspiration to Greek

warriors. The Nike swoosh logo is inspired by the shape of the wing of the Greek goddess of Victory, Nike.


The Nike logo was designed by Carolyn Davidson in

1971. The companies co-founder, Phil Knight

approached Davidson in 1971 to craft the logo.

Though Davidson came out with several concepts, in

the end, Knight chose the “Swoosh” as Nike’s logo.

Davidson was paid just $35 ($2 per hour) for creating

the ‘Swoosh’ logo that later went on to become one of

the world’s most recognizable icons. Swoosh referred

to the fibers that the Nike shoes used that time. The

Nike swoosh logo made its first public appearance on

the shoes in the spring of 1972.


The Swoosh is a sound that we hear when something zips past quickly by our side. This word stands for fast sound, speed, and motion. This is the reason that the logo is in a shape that shows an arch of movement.





Company Identity Week 3 
A company’s logo is a recognition tool for the public to 
link their services or products to that company, its part of 
the company’s branding. Brands need to evolve to stay 
relevant- and so do their logos.

Exemplar Work