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Context
The last 12 months have seen a string of high street and restaurants names go out
of business. The British Retail Consortium has warned there could be up to 900,000
fewer jobs in retail and the food industry over the next decade - an industry that's
the biggest employer in the private sector. The food sector is in the midst of a
massive transformation, an industry that is trying to adapt to our rapidly changing
shopping habits and the outcome of a global pandemic.
Design Task
You have been given the opportunity to acquire a small restaurant unit in the middle
of a busy shopping centre. The unit is suitable for a range of food from a small
café/ restaurant and any number of different takeaway outlets. You must develop a
successful brand, advertising and promotional material to ensure the survival and
success of the new business.
