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Context
The way sneakers are sold, produced, and marketed has changed drastically. There
are many things to consider when exploring sneakers, from what materials make a quality
sneaker to knowing how to navigate the sneaker brands and resell market. Depending
on how hyped-up an upcoming release is, the demand for a sneaker can be highly competitive.
Items sell out in minutes online and there can be lines outside the door in physical
retail stores
Design Task
You have been chosen as a freelance designer to create a new brand of trainer and
clothing. You are required to come up with a logo and an unique pair of trainer for
the brand. You could also come up with some clothing ideas that fit in with your
brand’s style/ethos.
